We're showing you a logo that transcends walls
Cheerful, colorful, vibrant and unifying! The logo of the Special Olympics World Games Berlin 2023 expresses what athletes and visitors can expect at the event for people with intellectual and multiple disabilities due to take place in Berlin in summer 2023. “Special Olympics is a movement that promotes a strong sense of togetherness in society and wants to increase awareness of the everyday challenges faced by people with intellectual disabilities,” says Albert Tuemann, Chief Marketing and Communications Officer on the Organizing Committee for the World Games 2023 (LOC). “We want to dismantle the barriers that many people often have in their heads. This can be achieved in a really fun way at large integrative events like the World Games 2023. And in Berlin of all places, where the fall of a wall played a very crucial role in its development, indeed the development of a society.”
Symbols of the host city recognizable all over the world, such as the Brandenburg Gate, TV Tower and bricks from the Wall, have therefore been incorporated into the logo design along with ideas from the athletes. “It was extremely important to embrace their emotions and suggestions. It is their logo,” says Anne Hohmann, LOC Director for Marketing and Communications. During many hours of digital workshops, Special Olympics athletes from all over the world contributed their ideas and feelings and helped to define the color scheme and symbols used in the logo. “The logo is beautiful and the slogan represents the ideas of the athletes very well", says Special Olympics athlete Stefanie Scherer.
#UnbeatableTogether Is the slogan which will be used to create an impact not only In Berlin but also on national and international level. For Christian Krajewski, Chair of the World Games Committee for the Special Olympics World Games Berlin 2023 and President of Special Olympics Germany, the logo “wonderfully conveys what the Special Olympics World Games are all about: a festival by athletes for athletes, a festival for all of us that is more than just a sporting event. We will experience this in 2023, but also even before then during our National Games in Berlin in 2022.
More than 7,000 athletes from almost 200 countries are expected to converge for the Special Olympics World Games Berlin 2023. They will compete in 26 different sports. This makes the Games the world’s third biggest multi-sport event. “We are delighted to have succeeded in bringing the world’s largest inclusive sporting event to Berlin with the support of the German Federal Ministry of the Interior (BMI) and the state of Berlin. Just like the 2006 FIFA World Cup did so much for Germany’s standing in the eyes of the world, the Games will provide a boost for inclusion in our society and thereby improve the everyday lives of people with a disability,” says Sven Albrecht, CEO of the World Games 2023 and Director of SO Germany. People who give of their time voluntarily have an important role to play.
“The volunteers will provide the framework for our event” says Sven Albrecht. 20,000 will be needed for organizational purposes. By comparison, 13,500 volunteers were used for the 2006 FIFA World Cup. Anybody interested in volunteering can already apply at www.berlin2023.org/volunteers, and also for the National Games in 2022, for which 3,500 volunteers are sought. The National Games Berlin 2022 will be held from 19 to 24 June, while the Special Olympics World Games Berlin 2023 will take place from 17 to 25 June 2023.
For more information, please visit: www.berlin2023.org
Given the ongoing pandemic, the logo was unveiled as part of a production at the studios of SKY Deutschland, which supports the Special Olympics World Games Berlin 2023.
If you have any queries, please do not hesitate to contact the LOC Press Office.
Please use the photos and photo credits below.
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Tel.: 0157 59502063
KontaktSpecial Olympics World Games Berlin 2023 Organizing Committee gGmbH
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